The Benefits of Curbside Pickup and Shade
More than half of U.S. consumers have used curbside pickup to purchase items, and even more shoppers want to give it a try, according to the National Retail Federation. It’s been a popular addition for many businesses during the COVID-19 pandemic, but the experts at ecommerce giant Shopify think it’s here to stay.
Curbside pickup is easy for customers because it allows them to get what they need while remaining in their vehicle. They don’t have to pay for shipping or wait for their items to be delivered in the mail. Curbside pickup also allows customers to ensure the items they need are available before heading to the store, so they won’t be disappointed.
Curbside pickup has been a huge hit for large companies like Target and Walmart. It’s also a great way for small businesses to offer the same convenience as national brands. Nearly all consumers have backed out of a purchase because it wasn’t convenient for them, so investing in ease only makes sense. Curbside pickup can help businesses reduce the time, expenses and liability that come with shipping directly to customers, and it’s a way for retailers to set themselves apart.
With curbside pickup, customers can place an order online or over the phone. They typically drive to a designated parking area, where their items are delivered right to their vehicle.
If you want to implement curbside pickup at your business, retail experts say it’s important to have an intuitive online checkout system, closely track your inventory and create an automated email system so customers know when their items are ready to be picked up.
But it’s also critical to invest in the area where your customers will be waiting to pick up their items. Make sure the surrounding signage is clear so customers know they’re in the right place, and the parking area should be clean. Also consider adding shade – especially if your business is located in a hot and sunny climate. This could come in the form of a permanent overhang, foliage (though preferably not from trees that drop their leaves) or a shade structure from Apollo Sunguard.
Shade structures from Apollo Sunguard can drop the temperature below by up to 20 degrees – keeping your customers and your staff comfortable. They can also block up to 96% of the sun’s UV rays, which contribute to sun damage, skin cancer and premature aging.
Plus, sturdy, low maintenance shade structures from Apollo Sunguard are available in a wide variety of colors and styles, so there’s a perfect look for every business. They can add curb appeal and draw attention from shoppers at nearby businesses. They also come with a competitive warranty – something important to consider given the bright future of curbside pickup.
Benefits of Shaded Curbside Pickup Parking:
- Provides Comfort and Protection for Customers & Employees
- Aesthetically Attractive
- Low Maintenance
- Long Lasting (when Backed with the Apollo Sunguard Warranty)
- Beautifully Defines Space
- Sets Business Apart from Competitors